YouTube's "Hide End Screens" Feature Is A Game-Changer For Viewers And A Headache For Creators
In a major UX change, YouTube will now let viewers hide end-screen recommendation popups, a move that is being celebrated by users but has creators concerned about their engagement metrics.
In a move that has viewers cheering and creators sweating, YouTube is rolling out a game-changing new feature that allows anyone to hide those often-annoying end-screen popups, a decision that could fundamentally change how we watch videos and how creators drive engagement.
The YouTube Hide End Screens feature is the talk of the town. For years, viewers have complained about end screen popups and YouTube recommendation overlays blocking the final moments of a video. This YouTube new feature 2025 finally gives them control, allowing them to watch content uninterrupted. It's a massive win for user experience and one of the biggest YouTube UX changes in recent memory.
But for creators, it's a potential nightmare. End screens are a critical tool for driving viewers to other videos and encouraging subscriptions. This change could have a significant negative impact on creator engagement metrics. "They're taking away one of our most important tools for channel growth," one creator tweeted in frustration.
Adding to creators' worries, YouTube also plans to have the YouTube subscribe button removed from the channel watermark that appears on desktop videos. This removes another key call-to-action, making it slightly harder to convert casual viewers into subscribers.
This platform-wide push to clean up the user interface shows YouTube is prioritizing viewer satisfaction. The company is betting that a happier viewer is a more engaged viewer in the long run, even if it means sacrificing some short-term creator metrics.
Will this "Hide End Screens" feature lead to a drop in views and subscribers for creators, forcing them to find new, more creative ways to promote their content? Or will a better user experience lead to more watch time overall? The great end-screen experiment has begun.
Will you be using this new feature? Let us know in the comments!
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