International Youtubers

Mrwhosetheboss Blows the Lid Off Amazon Basics—Here’s How Jeff’s Brand Always Wins

Editor’s Office – DeetsDaily News

— 1 min read

When it comes to tech scandals, leave it to YouTuber Mrwhosetheboss to spill the tea. In his latest viral deep-dive, Arun Maini—better known as Mrwhosetheboss—exposed how Amazon Basics is quietly gaming its own marketplace to crush the competition.

The setup? Simple. Search for something like a desktop microphone on Amazon. You’d expect the cheapest, most-reviewed, or best-value option to pop up first. Wrong. Amazon’s algorithm pushes its own Basics mic to the top—despite a rival mic that’s cheaper, comes with extras like a pop filter and RGB lights, and has way more reviews.

Mrwhosetheboss didn’t stop at mics. He called out Amazon’s long history of cloning bestsellers using insider sales data. Remember the Peak Design sling bag? Amazon copied it almost stitch for stitch, swapped aluminum for plastic, and sold it as the Amazon Basics Everyday Sling—until backlash forced a name change.

He even showed how products like micro SD cards and USB-C cables are manipulated. Example: Amazon’s $17.99 Basics card shows up before a faster, double-sized SanDisk card for just $2 more. And yet, millions still buy Basics first—because it’s what Amazon wants them to see.stitch for stitch

Here’s the kicker: third-party sellers pay Amazon steep fees to list and ship products. Amazon Basics? No fees, no middlemen. Plus, with bulk buying power, they can slash prices or even run at a loss—because the real money comes from locking you into Prime, Fresh, Kindle, and beyond.

As Mrwhosetheboss puts it:

“Amazon isn’t just competing—it’s stacking the deck.”

The internet blew up after the video:

  • “Arun just exposed Jeff Bezos’ ultimate cheat code.”
  • “Amazon is playing chess while sellers are stuck on checkers.”
  • “I’m never trusting that Basics badge again.”

So, is Amazon giving you the best deal—or just the deal that feeds its empire? Thanks to Mrwhosetheboss, the secret’s out. But will Amazon ever change its game plan? Or is this just the beginning of the Basics takeover?

Read more