MrBeast’s “I Bought the NFL” Video Exposed as Viral PR Stunt

When MrBeast dropped a bombshell video titled “I Bought the NFL”, the internet nearly broke. The YouTube megastar claimed he had purchased the entire National Football League and was assigning YouTubers to represent each team. Fans flooded social media with speculation, memes, and even debates about whether MrBeast had really pulled off the impossible.

But now, the truth is out: the stunt wasn’t real—it was a carefully planned PR campaign. The video was part of a larger promotion for YouTube’s first-ever free livestream of an NFL game, the Chargers vs. Chiefs season opener.

For YouTube, it was a historic moment—bringing America’s biggest sport to the platform in a bold experiment to blend mainstream sports broadcasting with creator culture. And who better to front the hype than MrBeast, the internet’s most-watched creator?

The campaign worked. Millions tuned in, but not without controversy. While some praised the fresh, creator-led marketing, traditional fans weren’t impressed. Many complained the broadcast felt “too TikTok-like” and accused the NFL of sacrificing tradition for clicks.

Still, love it or hate it, the move proves one thing: the future of sports media belongs to creators as much as corporations. And if MrBeast is already “pretend-owning” the NFL, who knows what industry he’ll disrupt next?