Jharkhand Government Will Pay You Up To ₹3 Lakhs To Make Viral Videos About The State

For every content creator grinding away trying to make a mark, the Jharkhand Government has just dropped the opportunity of a lifetime. In a groundbreaking move, the state has announced it will now pay social media influencers—from anywhere in India—up to ₹3 lakhs to create viral content promoting the state’s hidden gems.

That’s right. This isn’t a contest for a free t-shirt. The Jharkhand Influencer Program is a full-fledged, state-sponsored campaign to harness the power of social media, and they are putting serious money behind it. The government is looking for creators to make reels, videos, vlogs, and posts that can put Jharkhand tourism on the map, both nationally and globally.

“This is a paradigm shift in government marketing,” a digital media analyst told DeetsDaily. “They’ve understood that a single viral reel can have more impact than a dozen expensive newspaper ads. By directly incentivizing creators, they are tapping into the most powerful marketing engine on the planet: social media.”

The best part? You don’t even have to be from Jharkhand to cash in. The program is open to any creator who can effectively showcase what the state has to offer. So, what kind of content is the government looking to buy?

According to a video by YouTuber Manoj breaking down the initiative, the state is looking for creators to use their unique style to highlight three key areas:

1. Natural Beauty: Jharkhand is home to stunning, untouched landscapes, including pristine lakes and rolling mountains. The government wants you to capture this beauty and share it with the world.
2. Ancient Heritage: The state has a rich and deep history. Creators are encouraged to explore its ancient heritage and tell the stories of its past.
3. Tribal Heritage: As a tribal state, Jharkhand has a unique cultural fabric. The program is especially keen on content that spreads awareness and appreciation for the state’s vibrant tribal communities and their traditions.

This initiative represents a radical new approach to tourism, recognizing that modern travelers are more likely to be inspired by a 30-second Instagram reel than a glossy brochure. The government paying influencers is a direct acknowledgment of where the real influence lies in 2025.

“It’s a win-win,” the analyst continued. “The government gets authentic, engaging promotional material that reaches millions, and creators get a fantastic opportunity to fund their work while exploring a beautiful part of the country. It’s a model more states should be looking at.”

This is more than just a paycheck; it’s a call to adventure. For travel vloggers, food bloggers, history buffs, and cultural storytellers, the Jharkhand Influencer Program offers a funded expedition into a region ripe with untold stories.

So, if you think you have what it takes to make Jharkhand the next viral travel destination, this is your chance. Whether you’re a vlogger with a drone, a photographer with a keen eye, or a storyteller who can captivate an audience on Twitter, the state of Jharkhand wants to hear from you—and they’re willing to pay for your talent.

Is this the future of tourism and social media promotion in India? Let us know what you think of this innovative program in the comments below!

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