"They Copied Every Single Line": Creator Atul Mishra Slams YouTuber Keshav And Closeup For Blatant Plagiarism
A plagiarism scandal has erupted as YouTuber Atul Mishra accuses mega-creator Keshav of stealing his video script line-for-line for a major brand ad with Closeup. The evidence is damning.
A massive plagiarism scandal is rocking the Indian YouTube community as creator Atul Mishra has publicly accused mega-YouTuber Keshav—who boasts a staggering 15 million subscribers—of blatantly stealing his content for a major brand advertisement with Closeup.
In a bombshell video, a furious Atul Mishra laid out the damning evidence, claiming that a recent YouTube Short posted by Keshav as a Closeup ad was a line-for-line copy of his own original work. This isn't just a case of similar ideas; Mishra alleges it's a brazen act of theft by a much larger creator, and he's calling out both Keshav and the brand for their roles in the controversy.
“This is how they copy videos of small creators without giving them credit and get millions of views,” Mishra declared in his explosive response video. “And they don’t just get views, they also earn money.”
The evidence presented by Mishra is shocking. He shows a side-by-side comparison of his original videos and Keshav’s ad, and the dialogue is identical. Lines like, “‘He wears kurta-pajama.’ ‘He wears pants and shirts,’” and “‘Is this what your father taught you?’ ‘Did your father teach you this?’” are shown to be exact matches. Mishra claims that Keshav’s team lifted the script not from one, but from two or three of his different videos, stitching them together to create the ad.
This Atul Mishra Keshav Plagiarism scandal highlights a classic David vs. Goliath power imbalance in the creator world. Mishra, with a respectable 100,000+ followers, is taking on an industry giant in Keshav, who has a combined social media following of over 24 million.
But Mishra’s anger isn’t just directed at Keshav. He has put the corporate sponsor, Closeup, directly in the line of fire, questioning their due diligence and ethical standards.
“How can a brand like Closeup approve this copied script?” Mishra demanded to know, a question that is now echoing across social media. This has quickly spiraled into a full-blown Closeup ad controversy, with many questioning how a major brand could be involved in a project with allegedly stolen content.
“For a brand, this is a PR nightmare,” a marketing industry insider told DeetsDaily. “It suggests a complete lack of oversight. Either they knew the script was copied and didn’t care, or they didn’t bother to check. Both are terrible looks.”
The feud has ignited a fierce debate online about content copying and the struggles of smaller creators. While many are rallying behind Atul Mishra, he notes with frustration that Keshav’s massive fanbase has flooded his comments, often defending the plagiarism or dismissing its severity.
This Indian YouTubers feud is more than just online drama; it’s a battle for creative integrity. It raises serious questions about the accountability of large creators and the brands who sponsor them. When millions of views and huge sums of money are on the line, is it acceptable to steal ideas from smaller, less powerful voices?
As of now, neither Keshav nor Closeup has issued a public statement in response to the allegations. The silence is deafening and has only added fuel to the fire. Will they attempt to ride out the storm, hoping their massive platform will shield them from criticism? Or will the undeniable evidence presented by Atul Mishra force them to take responsibility?
This is a developing story, and it could set a major precedent for how plagiarism is handled in the fast-paced, high-stakes world of online content creation. Is this a clear case of theft, or is there another side to the story? Watch the videos and decide for yourself.
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